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Founding Partner, Kids Industries Digital

Matt ButterworthMatt's background is a mixture of creative marketing and consulting with 15 years spent within a range of different creative disciplines, including advertising, design and interactive.

Matt cut his teeth at the pioneering and world renowned interactive agency AMX, working across a whole range of sectors and blue chip accounts which included Hewlett Packard, Barclays, Thistle Hotels, Danone, Fox Kids and Accenture. It was the Danone and Fox Kids accounts that first kindled Matt's fascination with the children's sector.

Most recently Matt has been leading the strategic realignment of a global confectionery company to the digital space in the wake of the recent ban on HFSS foods. Matt is dad to India, Kaitlin and Tate.